Flipz Burgers – Ryan Hartley

Flipz Burgers ― Flipping flavours on their heads. An identity that transforms street culture into bold flavour and unforgettable experiences.

Introduction

Flipz isn’t just a burger joint, it’s a vibe. Born from street culture and built on bold flavour, it’s where creativity, hustle, and real food come together to serve an experience with attitude.

Challenge

The goal was to create a rebellious brand rooted in street culture, bold but never brash, authentic without being cheesy or disconnected. It needed to feel true and unapologetic, bringing the bold flavours of the burgers and shakes to life.

Branding

Flipz needed a colour that felt distinctive and full of flavour — lilac became the natural choice. Bold and unexpected, it reflects the brand’s rebellious energy and standout attitude.

The logo flips the lowercase ‘i’ into an exclamation mark, giving the wordmark its own voice without being forced or overly literal. Paired with a bold display typeface that mirrors the movement and attitude of counterculture, the identity is designed to disrupt.

Photography

The photography style is raw, unapologetic, and celebrates food in all its messy glory. Bright flashes, grainy textures, and unfiltered moments bring the brand to life, staying true to its positioning of flipping flavours on their head.

Strategy
Brand Identity
Visual Language
Brand Manual
Social Media
Print Collaterals
Packaging