I’m a highly conceptual creative leader driven by strategy, design, and technology, committed to creating change and cultivating desire through creative storytelling.

As a seasoned Creative Director and Brand Designer based in Dubai, United Arab Emirates, I bring 18 years of expertise across diverse sectors, including luxury lifestyle, hospitality, education, investment and technology, government, and the public sector. 

My proficiency in creative storytelling, strategic thinking, design, and leadership is grounded in hands-on experience across various contexts. I excel at bridging big ideas, fostering cohesion across disciplines within cross-functional teams, providing constructive feedback, and empowering teams to produce outstanding and impactful work.

Experience

2023  -  Present

Creative Director

BUT Agency

2019

Creative Director

Noun Agency

2014

Senior Designer

Latitude Agency

2010

Mid Designer

Eleven Creative Strategy

2007

Jr Designer

Roll on Labels

Sectors

Awards

2018 - Transform Awards

Gold - Rest Republic

Latitude Agency

2016 - Transform Awards

Overall Visual Identity - Dubox

Latitude Agency

2016 - Transform Awards

Gold - Dubox

Latitude Agency

Events

2015 - ING

Portfolio Review

-ING Creative Conference

Featured

2024

KBH Group

Logo System