Safa Community School

▾

As one of Dubai’s established educational institutions, Safa Community School aimed to elevate its brand identity to align with its future growth.

The new brand embraces their updated positioning, "We Are Purple," creating a strong sense of ownership across all touchpoints.

The process began with refining their existing brand mark, introducing a more customised and confident typeface. The iconic Safa flame icon also underwent a redesign, ensuring it seamlessly transitions between online and offline environments with a well-crafted balance.

Next project
Catexel  ↗