Saudi Aramco aimed to develop a new identity for NeoAI, one that aligned with the existing Upstream Digital Centre (UDC) brand while establishing NeoAI as a standalone product. Focusing on the common thread of the 'cube' from the Upstream Digital Centre, the NeoAI identity was brought to life.

The NeoAI identity was designed to resonate across the organisation, from engineers and geologists to reservoir specialists and beyond. Our goal was to unify the brand under a single, cohesive ‘node’, a visual nod to a multi-faceted, ever-evolving model coming together to form the NeoAI digital ecosystem, adaptable and scalable across a wide range of touchpoints.

To expand on the NeoAI brand, the brand icon was brought to life with real-time responsiveness, reacting to questions and delivering answers. The icon features three animated states: idle, processing, and speaking, each designed with subtle, human-like characteristics.