Campbell Grey Hotels & Resorts

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Campbell Grey Hotels & Resorts is a boutique collection of hotels and residences with deep roots in the United Kingdom. The brand identity needed to evolve to better reflect the group's ethos. Following in-depth analysis and creative exploration, I developed a new brand identity that honors their British heritage while embracing modern values.

The ‘CG’ Monogram reflects the founder’s names and was deeply inspired by the line contrast of the Union Jack flag. Naturally the Campbell Gray’s primary colour palette is grey as the hero tone, whilst the introduction of a ‘gun-metal blue’ added a sense of sophistication through complementing grey tones.

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