Campbell Gray Hotels & Resorts

Campbell Gray Hotels & Resorts ― Distinguished individuality. A refined collection of boutique hotels and resorts, steeped in English heritage.

Introduction

Campbell Gray is a boutique hospitality brand rooted in British elegance and renowned for its distinctive blend of design, artistry, and understated luxury. Founded by Gordon Campbell Gray, the brand has created a portfolio of award-winning hotels, resorts, and residences across Europe, the Middle East, and the Caribbean.

Challenge

The brand identity needed to evolve to better reflect the group's ethos. Following in-depth analysis and creative exploration, I developed a new brand identity that honours their British heritage while embracing modern values.

Branding

The ‘CG’ Monogram reflects the founder’s names and was deeply inspired by the line contrast of the Union Jack flag. Naturally, the Campbell Gray’s primary colour palette is grey as the hero tone, whilst the introduction of a ‘gun-metal blue’ added a sense of sophistication through complementing grey tones.

Brand Identity
Visual Language
Brand Manual
Signage
Print Collaterals