Unique Properties – Ryan Hartley

Unique Properties ― Be Unique. A brand refresh that places ‘U.’ at the centre of all business activities.

Introduction

Unique Properties is the UAE’s leading real estate company, offering an outstanding portfolio of residential and commercial spaces for sale and lease.

Challenge

Unique Properties had previously focused on ready-built homes for personal buyers, setting themselves apart from the off-plan market. To evolve, the brand now needs to elevate its positioning to align with the region’s luxury off-plan segment, establishing itself as a leading broker for exclusive developer offerings.

Branding

The rebrand of Unique Properties centred on creating a simple yet sophisticated visual identity that reflects the company’s ambition while reinforcing its strong presence in the real estate sector. The 'Be U.nique' brand positioning underscores a commitment to putting 'U', both clients and employees, at the heart of everything they do.

Brand Identity
Visual Language
Brand Manual
Social Media
Print Collaterals

Unique Properties had already established strong brand recognition through their icon in the local market, so retaining it in the logo was a natural choice to build on that equity in international markets.