Catexel

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Catexel provides specialty chemicals for Home Care, Personal Care, I&I, and various other markets as part of the International Chemical Investors Group (ICIG).

To strengthen the positioning of "Catalyzing chemistry for a better future," a series of approachable colour gradients were introduced. These gradients, combined with selective cropping, harmonious colour combinations, and a strong emphasis on forward momentum, focus on transforming complex chemistry into bold simplicity.

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